Why | What | How | Who | Nowism | Contact
Merck
Bayer
Huawei
Ebay
Adobe
Mc Donald's
Mastercard
PARTNERSHIPS
CHANGING HOW WE CHANGE
Changing How
We Change
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We approach every project with a question: knowing all we know now about the changing world, if we started now, what would we build?
Then we consider how can we best get there. We bring custom-made teams, with diverse backgrounds, vantages points and thinking styles to ideate around what’s possible.
Our sessions, programs, and consulting services are tailored to specific objectives but follow a three-step framework that we know works.
01
Provoke
-
Provocation is based on the notion that transformation and innovation is most likely to come from a position of proactive positivity with an awareness of the possibilities that come from a changing world.
What are some profound opportunities that surround you? Which barriers can be eliminated and which assumptions could be challenged? What is the range of new outcomes you can orchestrate based on what technology makes possible?
We provoke new thinking and energize companies around shared ideas via keynotes, trends presentations and interactive sessions as the first step we take as we help companies create their future.
02
Imagine
-
Imagine is a stage based on the idea that transformation is most likely to happen with a bold ambitious shared ownable future vision.
How do you build around what is newly possible? In what ways does this support your vision? From the products and experiences you create to the ways in which you work, how would you build your business if you were starting it today?
We answer these questions, and more, by using imagination, empathy, and strategic expertise to develop robust roadmaps to growth.
03
Grow
-
Grow is the final step, rooted in the need to put transformation into practice.
Armed with a clear vision and a robust roadmap for the future, how do you apply new thinking in a consistent and coherent manner across the organization? How do you measure progress? How do you ensure and sustain success?
We help companies implement tangible guidelines for continued growth, with coaching and development across structure, technology, processes, marketing/communications, and culture.
05
STRATEGIC
PLANNING
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you.
This is a great space to write a long text about your company and your services. You can use this space to go into a little more detail about your company. Talk about your team and what services you provide. Tell your visitors the story of how you came up with the idea for your business and what makes you different from your competitors. Make your company stand out and show your visitors who you are.
HOW WE WORK
All We Have Is Now
has a global footprint
-
with permanent bases
in New York, Miami,
Los Angeles and London.
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CLARITY
We have a relentless focus on the changes that really matter in the world. Strategy is really the art of saying no. We work tirelessly to ensure everything we do is rooted in removing the distractions to aid clarity.
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We work around opportunities not problems, we believe passionately in a technology as a force for more, we’re driven by unbound enthusiasm for what is newly possible, brought to a sharp by a focus on what matters.
URGENCY
We are outcome obsessed so we work on projects where we can bring about change fast with speed, precision and insight. Change happens by building the new. There is a miracle to momentum, we we start small and fast to bring about the impulse required to grow,
WHAT WE DO
BUSINESS INNOVATION
At the very core of a company is what the company does and how it does it. We believe technology should change what you make, how you make it, how you charge and more. It’s at this depth when paradigm shifts in performance are possible. We recognize that companies may not be able to reinvent themselves from the core, we we work to invent new business models, new revenue streams, new products and services that can grow to become the future of your company.
MARKETING INNOVATION
How a company communicates itself to others, how you can buy from it, what people think when they see your logo, are the outermost edges of a company. These are easiest to transform and offer the most immediate returns. We believe marketing can be reimagined from scratch and a new era of marketing communications powered by simplification and imagination can emerge. From innovative new creative canvases, to better data strategy to new paths to purchase, we use imagination and empathy to transform your marketing.
CULTURE OF INNOVATION
Now is the perfect time not to reconsider where you work but how. What would your company look like if you set it up today and how do you change to get there? We think change is the art of creation. Change happens by building the new. How can we put in place structures, programs, policies and training in order to best ensure your talent is leading the charge to change. Innovation isn’t a department or a process, it’s a mindset and a way of life.
WHY WE EXIST
CREATE A BETTER FUTURE
We live at a remarkable time to bring change, an inflection point between using new technology to augment what we do, and using it to rethink it.
The best practice of the past limits the scope of our collective ambition. A focus on problems and not opportunities changes our mindset to defense, not imagination.
In order to bring about profound change and build a better, bolder future, a different breed of consultants were required. Since they didn’t exist, we decided to create the future of innovation and around these 3 beliefs:
WHAT WE DO
OPPORTUNITY-BASED INNOVATION
We help companies unleash the power of new possibilities by envisioning bolder futures, providing clear insights, transformative ideas and powerful action plans. Profound growth is unlocked by applying technology at a deeper level. It comes from rethinking some of the assumptions that have limited your competitors and by proactively taking clear steps to create something that's meaningfully better.
We specialize in three distinct areas to unlock growth:
BUSINESS INNOVATION
At the very core of a company is what the company does and how it does it. We believe technology should change what you make, how you make it, how you charge and more. It’s at this depth when paradigm shifts in performance are possible. We recognize that companies may not be able to reinvent themselves from the core, we we work to invent new business models, new revenue streams, new products and services that can grow to become the future of your company.
MARKETING INNOVATION
How a company communicates itself to others, how you can buy from it, what people think when they see your logo, are the outermost edges of a company. These are easiest to transform and offer the most immediate returns. We believe marketing can be reimagined from scratch and a new era of marketing communications powered by simplification and imagination can emerge. From innovative new creative canvases, to better data strategy to new paths to purchase, we use imagination and empathy to transform your marketing.
CULTURE OF INNOVATION
Now is the perfect time not to reconsider where you work but how. What would your company look like if you set it up today and how do you change to get there? We think change is the art of creation. Change happens by building the new. How can we put in place structures, programs, policies and training in order to best ensure your talent is leading the charge to change. Innovation isn’t a department or a process, it’s a mindset and a way of life.
CHANGING HOW WE CHANGE
Opportunity-Based Innovation
-
We help companies unleash the power of new possibilities by envisioning bolder futures, providing clear insights, transformative ideas and powerful action plans.
Profound growth is unlocked by applying technology at a deeper level. It comes from rethinking some of the assumptions that have limited your competitors and by proactively taking clear steps to create something that's meaningfully better.
We specialize in three distinct areas to unlock growth:
01
Business Innovation
-
At the very core of a company is what the company does and how it does it.
We believe technology should change what you make, how you make it, how you charge and more. It’s at this depth when paradigm shifts in performance are possible.
We recognize that companies may not be able to reinvent themselves from the core, we work to invent new business models, new revenue streams, new products and services that can grow to become the future of your company.
02
Marketing Innovation
-
How a company communicates itself to others, how you can buy from it, what people think when they see your logo, are the outermost edges of a company.
These are easiest to transform and offer the most immediate returns.
We believe marketing can be reimagined from scratch and a new era of marketing communications powered by simplification and imagination can emerge.
From innovative new creative canvases, to better data strategy to new paths to purchase, we use imagination and empathy to transform your marketing.
03
Culture of Innovation
-
Now is the perfect time not to reconsider where you work but how.
What would your company look like if you set it up today and how do you change to get there? We think change is the art of creation.
Change happens by building the new. How can we put in place structures, programs, policies and training in order to best ensure your talent is leading the charge to change.
Innovation isn’t a department or a process, it’s a mindset and a way of life.
05
STRATEGIC
PLANNING
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you.
This is a great space to write a long text about your company and your services. You can use this space to go into a little more detail about your company. Talk about your team and what services you provide. Tell your visitors the story of how you came up with the idea for your business and what makes you different from your competitors. Make your company stand out and show your visitors who you are.
WHAT WE DO
CHANGING HOW WE CHANGE
To Create a
Better Future
-
We live at a remarkable time to bring change, an inflection point between using new technology to augment what we do, and using it to rethink it.
The best practice of the past limits the scope of our collective ambition. A focus on problems and not opportunities changes our mindset to defense, not imagination. In order to bring about profound change and build a better bolder future, a different breed of consultants were required.
Since they didn’t exist, we decided to create the future of innovation and around these 3 beliefs:
01
Clarity
-
We have a relentless focus on the changes that really matter in the world. Strategy is the art of saying no.
We work tirelessly to ensure everything we do is rooted in removing the distractions to aid clarity.
02
Optimism
-
We work around opportunities not problems.
We believe passionately in a technology as a force for progress, to amplify what we can do.
We’re driven by unbound enthusiasm for what is newly possible and to see it applied to the problems that matter most.
03
Empathy
-
Incredible things happen at the intersection of domains. We bring expertise and enthusiasm about technology together with deep understanding of people, both employees and customers.
It’s only by understanding how technology impacts people and how people impact technology that we can focus on bringing change that matters.
05
STRATEGIC
PLANNING
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you.
This is a great space to write a long text about your company and your services. You can use this space to go into a little more detail about your company. Talk about your team and what services you provide. Tell your visitors the story of how you came up with the idea for your business and what makes you different from your competitors. Make your company stand out and show your visitors who you are.
WHY WE EXIST
WE WORK WITH AMBITIOUS CLIENTS:
GSK
Merck
Bayer
Huawei
Ebay
Alibaba
Adobe
Mastercard
LVMH
PUIG
McDonald's
Bacardi
Optus
T-mobile
KPMG
Flybits
Rabobank
CHANGING HOW WE CHANGE
Our Way of
Thinking
-
Our central ethos is that we live at the best time to bring about growth. By focusing on unleashing the power of now, we can accomplish the most.
Nowism is a hub for our latest thinking and explorations, and a way to celebrate the wonder of now.
01
Provoke
-
Provocation is based on the notion that transformation and innovation is most likely to come from a position of proactive positivity with an awareness of the possibilities that come from a changing world.
What are some profound opportunities that surround you? Which barriers can be eliminated and which assumptions could be challenged? What is the range of new outcomes you can orchestrate based on what technology makes possible? We provoke new thinking and energize companies around shared ideas via keynotes, trends presentations and interactive sessions as the first step we take as we help companies create their future.
02
Imagine
-
Imagine is a stage based on the idea that transformation is most likely to happen with a bold ambitious shared ownable future vision.
How do you build around what is newly possible? In what ways does this support your vision? From the products and experiences you create to the ways in which you work, how would you build your business if you were starting it today? We answer these questions, and more, by using imagination, empathy, and strategic expertise to develop robust roadmaps to growth.
03
Grow
-
Grow is the final step, rooted in the need to put transformation into practice.
Armed with a clear vision and a robust roadmap for the future, how do you apply new thinking in a consistent and coherent manner across the organization? How do you measure progress? How do you ensure and sustain success? We help companies implement tangible guidelines for continued growth, with coaching and development across structure, technology, processes, marketing/communications, and culture.
05
STRATEGIC
PLANNING
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you.
This is a great space to write a long text about your company and your services. You can use this space to go into a little more detail about your company. Talk about your team and what services you provide. Tell your visitors the story of how you came up with the idea for your business and what makes you different from your competitors. Make your company stand out and show your visitors who you are.
NOWISM
Coming
Soon ...
CHANGING HOW WE CHANGE
All We Have Is Now
Is a Collective of
Remarkable Talent
-
Seeing things differently is the ultimate edge. We offer different vantage points, varied experience and width to our way of thinking.
The very best talent in the world shouldn’t have to fit into the old way of doing things. So we found them and offered them a chance to work around their needs and desires and to channel their brilliance to bring about growth for our clients.
We build tight, bespoke talent clusters around each brief, mixing generalists and specialists, all designed for a hybrid working world. We channel rigor and ambition to deliver work that drives tangible business impact.
All We Have Is Now is orchestrated by two
co-founders:
Tom Goodwin
-
Tom Goodwin is the author of Digital Darwinism: Survival of the Fittest in the Age of Business Disruption and host of the Euronews business television show The Edge. As a speaker, Goodwin has delivered keynotes at hundreds of events and conferences in the U.S. and around the world. As a writer and columnist, his work has been published in TechCrunch, Forbes, Adweek, Marketing Week, The Drum, Inc., Digiday, Quartz, and The Guardian. He has been quoted in the Economist and The New York Times and appeared on CNBC. Previously, Goodwin served as head of futures and insight for Publicis Group, led innovation for Zenith, Havas, and IPG Media Lab, and worked at advertising agencies including Lowe and TBWA Worldwide, among other roles held over the past 20+ years.
Adriana Stan
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Adriana Stan is a strategic communications consultant, advisor to C-suite leaders, and winner of the prestigious Communications, Public Relations, and Investor Relations Executive of the Year Award, among other credentials. She has written for TechCrunch and the World Economic Forum, launched and hosted Interesting People in Interesting Times, an event series at Soho House featuring speakers such as Scott Galloway, Ellen Ullman, Maria Konnikova, Jaron Lanier, and more, and co-founded Interesting Speakers, among other initiatives. Stan brings 15 years of experience in marketing and communications, including roles at Hearst and Conde Nast, and a track record of driving innovation for clients in the media and technology industries.
03
Grow
-
Grow is the final step, rooted in the need to put transformation into practice.
Armed with a clear vision and a robust roadmap for the future, how do you apply new thinking in a consistent and coherent manner across the organization? How do you measure progress? How do you ensure and sustain success? We help companies implement tangible guidelines for continued growth, with coaching and development across structure, technology, processes, marketing/communications, and culture.
05
STRATEGIC
PLANNING
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you.
This is a great space to write a long text about your company and your services. You can use this space to go into a little more detail about your company. Talk about your team and what services you provide. Tell your visitors the story of how you came up with the idea for your business and what makes you different from your competitors. Make your company stand out and show your visitors who you are.
01
02
Brandon White
-
Brandon White is an experienced corporate strategist with over a decade of experience in media, technology, and finance. He offers a unique perspective on digital innovation and business transformation, focusing on driving profitable growth and delivering tangible value for clients.
Before taking on his current role as Managing Partner at All We Have Is Now, Brandon worked as an investment analyst at a hedge fund and held various roles at UBS Investment Bank and Bloomberg, where he honed his skills in finance and investing. He then launched a successful career at Publicis Groupe, where he served as Chief of Staff to the Global COO and leveraged his expertise to influence strategy and unlock value for the world’s largest agency holding company.
Brandon is also the founder of Aperçu Ltd., an independent consultancy that advises on M&A and corporate operations for investors and operators in media and digital technology businesses. In addition, he is an advisor for STS Capital.
WHO WE ARE
We Help Companies
-
GROW THROUGH
INNOVATION.
NEW TECHNOLOGIES ARE CREATING RADICALLY NEW OPPORTUNITIES FOR COMPANIES TO GROW FASTER THAN EVER BEFORE.
WE LIVE IN THE PERFECT MOMENT TO UNLEASH THIS POWER.
WE PARTNER WITH AMBITIOUS LEADERS WHO WANT TO DRIVE TANGIBLE BUSINESS IMPACT AND BUILD THEIR FUTURE.
FROM BUSINESS MODEL TRANSFORMATION TO CULTURE CHANGE TO MARKETING STRATEGY, WE UNCOVER, UNLOCK AND UNLEASH PATHS TO GROW THROUGH INNOVATION.
We partner with ambitious leaders who want to drive tangible business impact and build their future. From business model transformation to culture change to marketing strategy, we uncover, unlock and unleash paths to grow through innovation.
_
© 2022
New technologies
are creating radically
new opportunities
-
for companies to grow
faster than ever before.
With new products, services, markets, business models, and ways of working, we live in the perfect moment to unleash this power.
We partner with
ambitious leaders
-
who want to drive tangible
business impact and build
their future.
From business model transformation to culture change to marketing strategy, we uncover, unlock and unleash paths to grow through innovation.